Our Purpose

        Every day we open our doors and welcome millions of hungry people. But they’re not just hungry for food. They’re hungry for something that can make their lives healthier, easier, brighter and a bit lighter. They’re hungry to feel good, do well, to go from anxiety to inspiration.

        So whether we manufacture, market, stock, check, deliver, or manage, we all try to make their experience as uplifting as possible. Just like Barney Kroger did when he brought together the butcher, the baker, dry goods, and produce all under one roof. We’ve always been about value, convenience, and making customers’ lives simpler.

        To lift them up, we keep our hands, hearts and minds open so we can be attentive to their needs and provide true Kroger hospitality and generosity. Because every time someone crosses our threshold we get a fresh chance to make an emotional connection, lighten their load and lift them up.

        It’s a simple truth that our world is hungry for uplift. It’s a universal need, as powerful as our need for food or fuel.

        That’s why our Purpose is To Feed the Human Spirit?.

        In fulfilling our Purpose, we always live by our Kroger Values:


        We insist on truthfulness with each other, with our customers, with our vendors and in our business records. We expect and value openness.


        We act in accordance with our values, even when it’s difficult.


        We treat all with dignity and value the opinions and perspectives of others.


        We seek and embrace differences in the backgrounds, cultures and ethnicities of all associates, customers and vendors.


        We protect our customers and each other from injury with a safe and secure workplace and shopping environment.


        We encourage and expect collaboration, teamwork and the active involvement of all associates.

        The History of Kroger

        Staying True to Our Roots

        With nearly 2,800 stores in 35 states under two dozen banners and annual sales of more than 121.1 billion, Kroger today ranks as one of the world’s largest retailers.

        Learn More About Our History

        Learn More About The Kroger Co.

        Our Commitment

        See our plan for ending hunger in our communities and eliminating waste in our company.

        See Our Plan

        Our Business

        Serving nearly 11 million customers a day in 35 states and the District of Columbia.

        Learn More About Our Operations

        The Kroger Fact Book

        The most current resource for facts and figures about The Kroger Co. .

        Download Our 2018 Fact Book

        The Kroger Family of Companies

        As America’s grocer, our most urgent mission is to be here for our customers when they need us most, with open stores and openhearted hospitality. We’re taking proactive steps to protect the health and safety of our associates, customers and communities, including adjusted store operating hours, enhanced cleaning procedures, physical distancing precautions and?expanded associate benefits.

        For more information about Kroger’s Sharing What We’ve Learned: A Blueprint for Businesses resource guide, visit here.